Buyer messaging framework
Target markets, purchasing roles, uses, selection criteria and capability claims supported by facts.
SERVICE
International Brand and English Content Services
Let your brand’s value travel in another language. Build English websites, sales material and exhibition content around the questions overseas buyers ask.
International Content and Business Communications
Turn a need into a clear direction.
We rewrite around the uses, specifications and delivery capabilities buyers need to assess, rather than translating company history line by line. Starbay's multilingual platform illustrates content organisation; the business visit gallery documents exchanges, not export sales.
SCOPE
What we can work on together.
Key English website pages
New or rewritten home, product, service and enquiry copy. Design and development are scoped separately.
Sales and case material
Specifications, applications and existing work organised into English introductions or case studies with verifiable facts.
LinkedIn or exhibition content
Agreed company copy, posts, invitations or follow-up templates, with required images and links identified.
Terminology and version guide
Consistent product names, technical terms and service descriptions for web, sales and channel partners.
OUR PROCESS
A clear focus at every step.
Understand how the buyer selects a supplier
Share target countries, buyer types, specifications and current English materials. Identify gaps in understanding and comparison.
Rewrite with supporting facts
Lead with uses and differences, then add specifications, work examples and ways to collaborate. Check each capability claim.
Connect outreach and follow-up
Link website, LinkedIn or event content to the relevant offer and enquiry point, with reusable follow-up templates.
What can I prepare before we start?
Help an overseas buyer make the next decision
English materials need more than fluent wording. They should explain the product, supporting evidence, commercial terms and enquiry route. Start with key web pages, a sales deck or a launch content set. The client confirms specifications, certifications and commercial terms.
Prepare for the first review
- Target country, buyer role and use case.
- Existing Chinese or English material, specifications and evidence.
- The commercial process and owner for incoming enquiries.
RELATED WORK
See the ideas in practice.
FAQ
You might be wondering.
More questions? Get in touch.
Does our existing English website need rebuilding?
Not necessarily. If its design and management tools still work, we can rewrite key pages, add cases and improve the enquiry journey. Any proposed rebuild is explained and scoped separately.
How can a Chinese-speaking team provide technical content?
We can use Chinese interviews and existing specification documents to develop natural English copy. Someone who knows the product still needs to check technical facts, intended uses and service commitments.
Does this include overseas media coverage or buyer introductions?
Media research, invitation copy or business communication support can be scoped separately. Those activities do not mean coverage, interviews or buyer meetings have been secured, and do not guarantee orders.
Who handles certifications and legal documents?
Appropriate specialists must handle certification, legal and tax decisions. We can organise confirmed information needed for the content, but do not replace certification or legal advice.
Working arrangements and pricing
Priority English content rewrite
Start with existing web or sales material. Quoted by pages, interviews and technical depth.
International communications pack
Combine web copy, cases, LinkedIn or exhibition material. Development, advertising and media costs are separate.
LET’S MAKE IT HAPPEN