Positioning brief
Your audience, use cases, core proposition and the facts that support it.
SERVICE
Brand Positioning and Visual Identity
From a clear proposition to a recognisable identity. Bring positioning, words and design into one brand experience.
Brand Strategy and Design
Turn a need into a clear direction.
We start with your products, customer questions and sales materials, then turn the positioning into copy, design rules and usable templates. The one2 bakery portfolio shows how product posters and store visuals can share one identity.
SCOPE
What we can work on together.
Messaging set
A brand introduction, service descriptions and key answers, with Traditional Chinese, Simplified Chinese and English versions as required.
Visual guidelines
Logo, colour, typography and layout rules, illustrated with practical examples.
Everyday templates
Agreed deck, social post or product sheet templates, with editable elements and file formats specified.
Brand handbook
Naming, copy and design rules in one reference for new colleagues and production partners.
OUR PROCESS
A clear focus at every step.
Find the reasons customers choose you
Bring product information, customer questions and your current deck. We separate the proposition from the evidence behind it.
Test the direction in real materials
Apply candidate messages to a homepage, sales deck or product poster to check clarity and practical use.
Complete the rules and templates
Set the copy and visual direction, then check the agreed templates, file formats and application examples.
What can I prepare before we start?
Decide how much of the brand needs to change
If customers cannot distinguish the offer, start with positioning and copy. If the website, sales deck and physical materials use different systems, include identity rules and templates. A full rebrand is appropriate when the name, audience or offer architecture has also changed.
Prepare for the first review
- Your current website, deck, quotation or product information.
- Three to five questions customers repeatedly ask or misunderstand.
- The real materials that need a consistent system first.
RELATED WORK
See the ideas in practice.
FAQ
You might be wondering.
More questions? Get in touch.
Can we keep our logo and just improve the messaging?
Yes. We can retain your identity and focus on audiences, selling points and consistent language. Visual changes are only proposed where the existing design creates a practical problem.
How are brand guidelines different from design files?
A design file completes one item. Guidelines explain how future items should work together. The handover includes rules, examples and the agreed editable templates.
Are the three language versions literal translations?
No. Product facts, names and service scope stay consistent, while phrasing is adapted for Hong Kong, mainland Chinese and English-speaking audiences. We check that the meaning remains aligned.
Working arrangements and pricing
Positioning and messaging
For brands keeping their existing logo. Quoted by interview scope, languages and copy requirements.
Positioning and visual identity
For a new brand or a broader refresh. Scope follows the identity work, applications and template list.
LET’S MAKE IT HAPPEN