Our role in the project
Content strategy, design and development for Starbay Media's own brand website
Project context
Services span brand, content, events and cross-border markets. A gallery alone could not explain background, delivery roles or next steps, while the site also needed Traditional Chinese, Simplified Chinese and English access.
Design and delivery focus
Services, representative cases, the work library, Insights and institutional collaboration create a clear route from exploring capabilities to discussing a project in three languages.
Turning requirements into a usable workflow
- Restructure positioning, service entry points and cross-border messaging.
- Create a two-layer case model joining full system cases with 85 work cards.
- Organise three-language routes and check mobile navigation, imagery and public content.
Delivered work and application
- A brand website covering services, cases, Insights, institutional collaboration and contact.
- Detailed system case pages connected to 85 individual work briefs.
- A content structure connecting three-language pages, search summaries and enquiry routes.