Market and channel priorities
Target cities, audiences, use cases and candidate channels, with the purpose and unresolved requirements of each.
SERVICE
Mainland China Market Entry Support
Cross markets with a message people understand. Adapt brand messaging, channel content and local collaboration for a practical first step into mainland China.
Mainland China Content and Channel Preparation
Turn a need into a clear direction.
Choose a city, audience and use case before choosing channels. The KORE mainland promotion proposal offers a reference for product positioning and channel content; the Nansha brand expo work shows exhibitor and on-site communication materials.
SCOPE
What we can work on together.
Simplified Chinese messaging
Brand introduction, product benefits, FAQs and terminology, checked against specifications and service scope.
Initial channel content
Agreed graphics, copy, scripts or decks for selected platforms or exhibitions, with formats and intended uses specified.
Launch preparation checklist
Questions to resolve about platforms, websites, transactions and data handling, separating operational preparation from specialist advice.
Local collaboration brief
Requirements for distributors, content, events or media partners, ready for candidate assessment and initial discussions.
OUR PROCESS
A clear focus at every step.
Choose the first market use case
Bring specifications, current materials, target locations and the intended sales model. Focus on one set of customer needs.
Adapt the message and select channels
Reorganise the introduction around local questions, then identify the content needed for the selected platforms or exhibition.
Deliver materials and outstanding actions
Complete the first content pack and check product facts and channel needs. Keep unresolved conditions on the pre-launch action list.
What can I prepare before we start?
Choose one market situation first
A product page for mainland customers, a channel presentation and event-facing materials serve different decisions. Start with Chinese messaging and pages, or include channel and Greater Bay Area activation materials. The client and relevant advisers confirm licensing, product registration and compliance.
Prepare for the first review
- Target city, audience and first customer or partner situation.
- Specifications, pricing logic, evidence and prohibited claims.
- Existing channels, intended commercial model and approver.
RELATED WORK
See the ideas in practice.
FAQ
You might be wondering.
More questions? Get in touch.
Should Xiaohongshu, WeChat or Douyin come first?
Consider where customers discover and compare your product, what material you can produce and who follows up. We assess those factors before choosing channels; using every platform is not the default.
Can you guarantee account opening, platform admission or registration?
No. Platforms and the relevant bodies make those decisions. We support information, content and coordination; our deliverables do not replace platform decisions or professional confirmation.
What can you do if we already have a mainland distributor?
Prepare consistent product introductions, FAQs, graphics and exhibition material the distributor can use. The brief also identifies what information the brand and channel partner each need to provide.
Are compliance, tax and product market access included?
This service does not provide legal, tax or product admission guarantees. We can organise questions for professional advisers, with their services and responsibilities agreed separately.
Working arrangements and pricing
Market and content preparation
Focus on specified products and locations, with direction, Chinese copy and channel recommendations. Quoted by research and content scope.
Channel materials and coordination
Extend an agreed direction into platform content, exhibition assets or partner discussions. Advertising and third-party costs are separate.
LET’S MAKE IT HAPPEN