Channel plan and content calendar
Topics, formats, required material and planned dates, distinguishing product, educational and event content.
SERVICE
Social Media and Content Management
Give your brand voice a rhythm of its own. Turn products, services and events into posts and short videos made for each channel.
Social Content Production and Management
Turn a need into a clear direction.
We define each channel's role before planning production. High Class Dental's website and social content, alongside one2's product visuals, provide examples of adapting a subject across different customer touchpoints.
SCOPE
What we can work on together.
Post copy and video scripts
Opening angle, body copy, captions or filming points, plus a relevant enquiry or reading link.
Designs and edited videos
Agreed graphics, covers or short videos, checked for prices, dates, product names and captions.
Channel-ready publishing packs
Images, copy, links and schedules for each channel. Publishing and community replies are defined in the scope.
Content performance review
Compare available reach, engagement and enquiry data, then recommend topics and creative changes for the next batch.
OUR PROCESS
A clear focus at every step.
Build topics from the business calendar
Bring product updates, event dates, common questions and existing footage. We select subjects with something substantive to say.
Produce the channel versions together
Set copy and filming needs before design, editing and resizing, so each post is not assembled at the last minute.
Check publication and refine the next batch
Publish or hand over as agreed. For managed publishing, check the actual posts before reviewing what to make next.
What can I prepare before we start?
Choose a publishing model your team can sustain
Commission a defined content batch for your team to publish, build a calendar and templates for handover, or agree ongoing support. Publishing access, comment monitoring and escalation for sensitive responses are separate responsibilities.
Prepare for the first review
- Priority platforms, audiences and the intended next action.
- Usable product images, event records and brand assets.
- Owners for fact checks, approval and community escalation.
RELATED WORK
See the ideas in practice.
FAQ
You might be wondering.
More questions? Get in touch.
Can we focus only on Facebook and Instagram?
Yes. Channels should fit your audience and available material. Xiaohongshu, WeChat or LinkedIn can be assessed separately for content fit and the service scope available.
Is photography included if we lack suitable images?
We first review what you have and identify products, people or scenes that need shooting. Photography, asset purchases and additional editing are itemised in the production plan and quote.
Will you reply to comments and direct messages?
Reply scope, service hours and escalation topics can be agreed separately. Quotes, after-sales questions and professional advice normally need a named contact in your team. Round-the-clock support is not assumed.
Does the monthly fee include advertising spend?
Production, publishing, replies and paid promotion are separate activities. Media spend and advertising management are itemised separately; organic reach is not treated as purchased exposure.
Working arrangements and pricing
Campaign content pack
For an opening, product launch or event. Quoted by asset formats and channel versions.
Ongoing social content
Production and review in agreed batches, with publishing, photography and replies itemised.
LET’S MAKE IT HAPPEN