Campaign test plan
Audiences, propositions, creative combinations, media budget and review criteria, with a question for each test.
SERVICE
Growth Marketing and Paid Advertising
Connect a strong idea to the customer’s next step. Bring ads, landing pages and enquiry tracking together so each adjustment has a basis.
Paid Campaigns and Enquiry Tracking
Turn a need into a clear direction.
We check that the ad promise matches the website before planning creative and tracking. HOMI illustrates phased website and advertising monitoring work; Graceful Life provides a reference for service comparison and mobile enquiry journeys.
SCOPE
What we can work on together.
Ad and landing page content
Agreed graphics, copy or video and page messaging, aligned with the offer, service scope and enquiry action.
Conversion event map
Definitions for clicks, form submissions and qualified enquiries, with tracking checks and measurement gaps recorded.
Enquiry handover plan
Where enquiries arrive, who follows up and which statuses to record. CRM integration is scoped separately.
Campaign review
Spend, platform metrics and verifiable enquiry information, with recommendations to retain, change or stop tests.
OUR PROCESS
A clear focus at every step.
Confirm the offer and sales follow-up
Share pricing, target markets, existing creative and enquiry records. Establish which demand your team can handle.
Prepare creative and test the tracking
Align ads with the landing page, then test the agreed enquiry paths before arranging the campaign.
Review against the test question
Compare creative, audiences and enquiry quality. Fix missing measurement before treating clicks as sales.
What can I prepare before we start?
Connect the measurement chain before scaling spend
Define the offer, destination page, meaningful enquiry event and sales owner before increasing budget. Start with an account and page review, one campaign test, or ongoing management with creative and reporting. Media spend and service fees remain separate.
Prepare for the first review
- Current campaigns, landing pages and available enquiry records.
- Verified offer conditions, locations and prohibited claims.
- Budget, test period, approver and sales follow-up process.
RELATED WORK
See the ideas in practice.
FAQ
You might be wondering.
More questions? Get in touch.
How are service fees and media spend separated?
Strategy, creative, pages, tracking and management are quoted by scope. Spend paid to advertising platforms is separate. A test budget is discussed against the market, offer and your capacity to follow up.
Does a platform conversion mean a qualified customer?
Not necessarily. A button click, form submission and genuine enquiry are different events. We agree the definitions first, then compare them with follow-up records your team can provide.
Can you review strategy and tracking while our team runs the ads?
Yes. We can focus on creative, landing pages and event setup, then deliver an issue list and test recommendations for your team to implement.
Can you guarantee monthly orders or advertising returns?
No. Pricing, demand, competition and sales follow-up all affect results. We commit to the agreed work, reviews and reporting, not a guaranteed number of orders.
Working arrangements and pricing
Campaign review and test design
For teams with their own operators. Quoted by accounts, pages and tracking scope, excluding media spend.
Creative, campaign management and review
Scoped by platform and production needs. Media spend, page builds and system integration are listed separately.
LET’S MAKE IT HAPPEN