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活動與商業配對
Service 04

活動與商業配對

以「活動 + 後續內容資產」為核心的全週期活動服務。

RFP-friendly proposals Auditable completion reports SEO/GEO content assets Cross-border coordination
Service Positioning

A practical service route, not a generic marketing package

我們把每場活動視為內容資產的密集生產期,現場拍攝、直播、後製剪輯與媒體稿同步規劃。

活動與商業配對
Step 01
Why this service matters

Clarify the business pressure before choosing the execution format

Best for

Teams that need a clearer external route

  • 舉辦論壇 / 年會 / 招商會的品牌與機構
  • 需要 B2B 商業配對的展會主辦
  • 希望以活動帶動內容曝光的中型品牌
Common friction

Problems we are expected to solve

  • 活動結束後素材沒人剪、沒人發
  • 媒體只在當天,不會帶長尾流量
  • 現場合作伙伴名單沒整理進 CRM
  • 缺結案報告,主辦難向上呈報
Not ideal for

A useful filter before we scope the work

  • Teams that only want one-off assets but do not want to clarify brand context, decision flow, or source materials.
  • Projects that require guaranteed rankings, exact revenue promises, or unverified performance claims.
  • Engagements where basic context, existing assets, approvers, and timeline cannot be shared.

If the problem sounds familiar, start with a short diagnostic call before choosing a package.

預約活動策劃對談
Step 02
How we plan and execute

A staged working rhythm from first call to delivery

Each stage is designed to leave a decision trail: what was confirmed, why it matters, and how it can be reused by the team after handover.

01

策略與目標

明確活動目標與後續內容資產規劃。

We confirm approvers, existing assets, target markets, and risk boundaries so the work does not begin from taste alone.

02

策劃與視覺

建議書、預算、視覺系統。

The research turns references into comparable market position, language gaps, audience signals, and practical opportunities.

03

邀請與預熱

媒體、合作伙伴、社群預熱。

Each revision keeps the decision logic visible for internal review, vendor handover, and future content extension.

04

現場執行

完整現場團隊。

Visual, verbal, website, and social assets are connected by one operating rule instead of drifting separately.

05

後製與分發

影音、媒體稿、社群分發。

Handover separates ready-to-use files, items requiring human confirmation, and structured versions for backend or AI retrieval.

06

結案

結案 PDF 與檔案移交。

Future updates keep traceable checkpoints for quarterly review, content reinforcement, and activity or case extensions.

Outcome
Before and after

Make the change visible before any numbers are promised

Before

Content, events, website pages, and social assets are scattered, making it hard to explain the value internally.

After

A searchable, citable, and handover-ready brand asset system that can extend into pages, reports, events, and business matching.

Before

Every project starts from scratch, with proposals, FAQs, cases, and reports rebuilt manually.

After

Core messages are turned into an editable content spine that supports backend updates, external communication, and human follow-up.

Before

The team only sees one campaign or one event, without long-term content and decision evidence.

After

A staged route with deliverables and directional proof that can be reviewed and improved over time.

Step 03
Technology, proof and testing

Make the output measurable, reusable and easy to hand over

Each output is designed as a business asset: clear enough for the team, usable by vendors, and structured for website, content and reporting workflows.

活動策劃文件

目標、KPI、流程、預算、風險預案。

活動視覺系統

KV、海報、社群圖卡、現場標識。

邀請與媒體

邀請函、新聞稿、媒體名單、媒體禮包。

現場執行

流程控管、攝影、攝錄、直播工程、貴賓接待。

後製剪輯

精華影片、Highlight 短影音、講者個人剪輯。

商業配對名單與 CRM

現場名單分組、後續媒合追蹤、CRM 匯入。

結案報告

媒體、社群、出席、配對成果。

Step 04
Portfolio grid

Related work, anonymized when needed

We keep case studies focused on challenge, route and reusable assets, without exposing private client information.

Case references are prepared after scope confirmation

Some institutional or cross-border work cannot be shown publicly. We can prepare relevant anonymized references during the consultation.

Why us
Why Starbay Media

Built for assets that keep working after delivery

Starbay edge

Strategy first, not fixed packages first

We clarify market, audience, language route, approval flow, and existing assets before recommending a service mix.

Starbay edge

Deliverables built for reuse and reporting

Pages, FAQ, proposals, reports, case references, and content assets are structured for future updates and internal presentation.

Starbay edge

Built for cross-border and institutional contexts

Starbay connects content, events, business matching, and institutional communications across Hong Kong, the GBA, Mainland China, and global Chinese markets.

Step 05
Investment signal, not a hard quote

We scope the route before discussing cost

A fixed package can look simple but often misses the real business context. Pricing depends on scope, urgency, assets, approval flow and confidentiality needs.

01

Diagnostic start

For confirming direction, auditing current assets, and deciding what should move first.

02

Project engagement

For defined deliverables such as brand foundation, content engine, event communications, landing pages, or matching projects.

03

Quarterly or annual route

For teams that need ongoing content, events, social media, SEO/GEO, and cross-border execution.

Factors that affect scope and budget

  • Number of language versions and whether adaptation is needed
  • Completeness of existing assets and whether positioning must be rebuilt
  • Deliverable volume, approval layers, and timeline urgency
  • Whether onsite events, media, video, ads, or external vendors are included
Service Notes

從策劃到結案的全週期活動服務

論壇、發佈會、招商會、年會、商業配對活動——每一場活動都是一次品牌資產的密集生產:影音、講者素材、媒體曝光、合作伙伴名單。Starbay 的活動服務以「活動本身與後續內容資產同等重要」為原則設計。

FAQ

Frequently asked questions about this service

規模上限是?

我們執行過 30 人到 500 人的場次。再大型的會場可與合作伙伴聯合執行。

可否只接後製剪輯?

可以。許多客戶活動由內部執行,僅委託我們做後製與媒體稿。

OnePitch 灣配是什麼?

OnePitch 灣配是 Starbay Group 旗下的商業配對品牌線,可整合到活動的 B2B 配對環節。

可否同步直播到大陸平台?

可以。我們配合微信、視頻號、小紅書直播,並處理跨境合規。

Contact

Tell us what you are trying to move forward

Send a short brief through the contact page. We will review the context and suggest a practical next step.

  • Current goal and target market
  • Timeline and decision process
  • Existing website, content or proposal materials