Our role in the project
PromoPioneers brand website, shared portfolio of Starbay Media's technology and marketing delivery partner
Project context
Multiple service lines made navigation, cases, content and calls to action compete. The AI assistant also had to stay within public knowledge and defer sensitive confirmation to a person.
Design and delivery focus
Website, marketing, content and AI services are organised around customer needs. The assistant answers general questions and refers enquiries requiring individual confirmation to the team.
Turning requirements into a usable workflow
- Restructure service categories, homepage narrative and enquiry journeys.
- Build sustainable content sources with cases, Insights and free-tool entry points.
- Add a public-knowledge AI assistant with simple maths validation and human referral.
Delivered work and application
- A technology-marketing website combining services, cases, Insights, contact and free tools.
- An AI assistant constrained to public knowledge, with rate limiting, simple validation and referral.
- A structure for expanding cases, content, FAQs, page summaries and machine-readable information.
